Boosting online sales can be approached using three elements:
ELEMENT 1: INCREASE VISITORS
DotPerformance combine proven online marketing techniques to increase visitors to you site. This includes search engine marketing, email marketing, online advertising and online PR. The net effect is to bring more qualified prospects into the site.
ELEMENT 2: IMPROVE CONVERSION RATES
Using website analytics, we are able to determine the rate at which your site visitors convert into sales or sales leads. We then employ conversion rate enhancement techniques to improve this figure. For example if a site converts 1 out of every 100 visitors into a sale and we improve it to 3 out of every 100 visitors, we will have tripled the number of sales/leads that you receive from your website.
ELEMENT 3: INCREASE REPEAT SALES
BY improving functionality, online customer service, and email marketing we are able to increase repeat sales. It's cheaper and easier to develop business from your existing client base - we maximise this and ensure no opportunities are missed.