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Using website analytics, we are able to determine the rate at which your site visitors convert into sales or sales leads. We then employ conversion rate enhancement techniques to improve this figure.
For example, if a site converts 1 out of every 100 visitors into a sale and we improve it to 3 out of every 100 visitors, we will have tripled the number of sales/leads that you receive from your website.
We cannot stress how important this is, if your website doesn't convert visitors into sales/leads, then it's often not fit for purpose.
Only by knowing your current conversion rates for each of your objectives can we start to improve them and increase your sales.
Using web analytics in combination with our experienced usability specialists and copywriters we set about improving your conversion rates.
A continuous process of improving creative, copy and realigning objectives results in significant improvement in sales month on month.